Where has this new trend for pop-up panels on websites come from!? It’s so incredibly annoying that I’m amazed that any web designer or business think these are something that a potential customer (visitor) will be happy to see.

We believe in developing intuitive, clean and user friendly websites so I can’t see us implementing any pop-up ‘sign up to our newsletter’ panels in the near future.

There seems to be an obsession in the digital marketing work with ‘call to action’ at the moment. Why not sell the company and the product properly rather than constantly forcing a visitor down a certain route. If they are turned on by the offering, they’ll know how to get in contact…

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